For most of us, denim pieces are staples in our wardrobes! And now with casual Fridays, denim is no longer saved for weekend-wear or worn for dirty work activities. Thanks to the originators of denim, brands like Levi, LEE, and Wrangler, denim jeans are one of the most popular styles worn in the world. Let’s take a look at denim throughout a few decades!
Where it all began
Demin first came into the fashion industry during the 19th century during the civil war. Laborers, farmers, cowboys, and miners originally wore denim jeans due to the tough fabric made for wear and tear. Jacob Davis, a Russian-Jewish tailor, and American immigrant is credited with inventing jeans in partnership with Levi Strauss & Co. in 1871. The company created their first ever pair of Levi 501 jeans in the 1890’s and became the world’s best-selling item of clothing worldwide.
Now, let’s head over to the 1950’s
Jeans became the trend of the “bad boy” culture that was very popular. In 1953 Marlon Brando wore a pair of Levi 501 Jeans in “The Wild One” starting a linkage between rebels and denim which led to denim jeans being banned in some public schools in America. Whoa! Also, various types of jeans came into fashion during this time, black denim, cuffed jeans, and light washes were very popular styles for men. One of the most popular looks in the 50’s was wearing straight leg denim jeans with a leather jacket and a pair of converse shoes.
1960’s & 70’s
Denim increased in popularity through the hippy era in the 60’s. Hello, flare jeans and bell-bottoms! This free-spirit look created a relaxed, cool look that swept through the country. Middle-class students began wearing denim as a form of non-conformist attitude. Flares carried on into the 70’s becoming more radical and extreme in combination with platforms shoes. By 1979, skin-tight trousers were much more in vogue, led by the punk rock era.
The normal blue denim jeans were altered and transformed into pastel color jeans and became very popular during this time. Ripped jeans were seen move on the street as everyday wear. High-waisted loose pants were very fashionable as well as embroidered jeans. It was during this decade that designers started taking denim more seriously and it began appearing in catwalks.
My Favorite Decade, the 90’s
Head to toe denim became the trend with overalls and dungarees. With the growth of hip-hop came the baggy jeans and sagging denim fashion phase. Low-rise style denim jeans became popular also. Denim continued through the 90’s with the grunge trend. This trend consisted of torn up jeans that showed more skin! In 1996, women’s bell-bottoms were reintroduced to the mainstream public, as “boot-cut” trousers, a slimmer flare pant. The boot-cut style remained popular, dominating the fashion world for the next 10 years.
Our current style consists of every imaginable style of denim. Nowadays, we see embellished, ripped high rise jeans, bleached jeans, saggy jeans, flare jeans, skinny jeans, jean skirts, overalls, jean miniskirts and much more. Denim is the staple in most wardrobes and it is here to stay.